Building hansgrohe’s premium digital presence.
A lifestyle-focused content strategy created to strengthen product awareness, premium brand perception, and consumer engagement across India’s competitive bathroom solutions category.
Problem / Brand Ask
Brand Ask
Hansgrohe wanted to strengthen and establish its position in India’s B2B and B2C market as a premium bathroom and kitchen solutions brand while increasing awareness of key innovations, design excellence, and everyday water experiences.
The objective was to drive visibility among homeowners, architects, interior designers, developers, and premium homebuyers while building stronger engagement with consumers.
Problem Statement
The premium bathroom category is highly competitive, with multiple brands competing on aesthetics, design, and innovation.
The challenge was to create content that consistently highlighted Hansgrohe’s premium positioning while making product benefits relevant to everyday lifestyles and home improvement aspirations.
Solution / What We Did
Our Approach
We built a design-led and lifestyle-focused content strategy centred around innovation, premium experiences, product storytelling, and aspirational home living.
Solutions Implemented
- Created content focused on innovation, design, functionality, and premium experiences.
- Leveraged Reels, Stories, and visual-led formats to maximise reach and discovery.
- Used product demonstrations and design-led narratives to improve engagement and recall.
- Managed DMs and ORM to support product queries, collaboration requests, and sales-related conversations through lead generation.
- Amplified architect and designer testimonials, collaborations, event reposts, UGC, and partner-led content to build credibility.
- Explored influencer and creator-led collaborations to showcase the brand through real spaces, real usage, and expert-led perspectives.
Result / Impact
Impact Narrative
The content strategy significantly expanded the brand’s visibility beyond its existing audience, while strengthening product awareness and premium brand perception.
Results
- Generated 568,189+ views each month.
- Reached 266,361+ accounts.
- Over 93% of views came from non-followers, demonstrating strong audience discovery and reach expansion.
- Grew the community to 58,548 followers, making the page the second-largest country handle after Germany.
Key Achievement
568K+
Monthly views generated through visual-led and lifestyle-focused content.
266K+
Accounts reached, expanding visibility beyond the existing follower base.
93%
Views came from non-followers, showing strong content discovery and audience expansion.
Overall Impact
58,548
Followers built through consistent content and audience engagement.
2nd
Largest country handle after Germany.
Design-led
Communication built around innovation, lifestyle, functionality, and premium experiences.
The strategy helped Hansgrohe India communicate premium bathroom and kitchen solutions in a way that felt aspirational, useful, and relevant to both design professionals and consumers.
